No, this isn’t the intro to an insufferable marketing joke—this really happened. The creative ideas that came back (from real, live creatives) was more diverse and prolific than a traditional brief. Bad news for planners. Traditional creatives will be relieved to know the AI work against the brief was unusable. Good news for creatives. 

  Anthony Reeves – Managing Partner, ReevesJones (LinkedIn)
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  Jeffrey Castellano – Global Executive Creative Director, IBM (LinkedIn)
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