What if fair balance is actually unfair to patients?

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Can we truly help patients make informed choices about their health when they may not fully comprehend the information we are sharing with them? Is there a better way to creatively engage customers that isn’t an approvable but ultimately soul-sucking storytelling experience?

Artificial intelligence wrote a creative brief for Crispin Porter

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No, this isn’t the intro to an insufferable marketing joke—this really happened. The creative ideas that came back (from real, live creatives) was more diverse and prolific than a traditional brief. Bad news for planners. Traditional creatives will be relieved to know the AI work against the brief was unusable. Good news for creatives. 

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