What if fair balance is actually unfair to patients?

Can we truly help patients make informed choices about their health when they may not fully comprehend the information we are sharing with them? Is there a better way to creatively engage customers that isn’t an approvable but ultimately soul-sucking storytelling experience?

Artificial intelligence wrote a creative brief for Crispin Porter

No, this isn’t the intro to an insufferable marketing joke—this really happened. The creative ideas that came back (from real, live creatives) was more diverse and prolific than a traditional brief. Bad news for planners. Traditional creatives will be relieved to know the AI work against the brief was unusable. Good news for creatives. 

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