Getting the right content to the right audience is the basis of all communication. But in the healthcare industry, there are so many messages, it’s easy to be confused and send messages to the wrong consumer. This can lead to future issues for both the physician and patient. How do we build trust to make sure messages are delivered to the right people?

  Garth Graham – President, Aetna Foundation (LinkedIn)
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  Angela Radcliffe – General Manager, Clinical Trial Solutions, PulsePoint (LinkedIn)
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  Eric Gertler – Chairman, U.S.News & World Report (LinkedIn)
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