Hey doc, you up?

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What if talking to patients, (the very thing clinicians and big pharma want to avoid at all costs), was actually a good thing?

What if fair balance is actually unfair to patients?

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Can we truly help patients make informed choices about their health when they may not fully comprehend the information we are sharing with them? Is there a better way to creatively engage customers that isn’t an approvable but ultimately soul-sucking storytelling experience?

Artificial intelligence wrote a creative brief for Crispin Porter

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No, this isn’t the intro to an insufferable marketing joke—this really happened. The creative ideas that came back (from real, live creatives) was more diverse and prolific than a traditional brief. Bad news for planners. Traditional creatives will be relieved to know the AI work against the brief was unusable. Good news for creatives. 

The Copernican model of patient care

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Is pharma waking up to the idea that putting patients at the center of everything they do is a powerful way to improve healthcare from clinical trial to creation of the label, and all the way through to therapies that encourage compliance?

What drives engagement, the system or the app?

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The challenge with current healthcare apps is that they are typically very narrow. They don’t reflect the broader community that the patient engages with. And more practically, the data generated goes into a black hole. What if they could see ALL of their data and personal medical information on demand anywhere they went? 

There’s a difference between a chat and a conversation 

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The potential for online chat programs is mindboggling, but the risk is a loss of conversation between a patient and caregiver. Listen to Cameron and John discuss the unique benefits of both, and how we might be able to bridge that gap in the future to work together. 

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